How do i make my web site Search Engine Optimized?

Your web site should be thought of as something that you love; because you need to care for it on a daily/weekly basis. This is sound advice given by Marathon Digital - Marketing & Design in Maidstone; a Maidstone based Digital Marketing Agency.

Just by taking a look, checking and making some changes; maybe an hour each day, can have dramatic effects on your Search Engine Rank Position and your Page Rank.

Let's Start!

There are many ways which you can improve your search engine rating and get higher in the search results.

There are a fair few people who believe that getting a good rating is quite simple.
It does take a little time; in order to get a good rating, you need to keep at it and try hard to make sure that you have some new content for the search engines.

Search engines just love new content and if you keep it updated on a good basis, then the search engines will come back and index your website more often and over time your website may be seen as a reliable source.


"Keywords"

The keywords that you use for your website should be relevant to what your website is about and what you do there.
Try to keep a few of the keywords in the:

1. Url
2. Meta Tags
3. Description
4. Alt Tags
5. Title
6. Header Tags (Not to many though)
7. The Main Content

The above seven things are a must when you are placing keywords for your website.


"Link Baiting"

In order to help your website get higher results and to become more trusted, you need to do some link baiting.

You can give links back to other websites, in return, they will give you a link back to your website. (Try to choose sites which are relevant to what yours is about.)

Search engines like some Link Directories; but some can harm your rating, so be careful.

The best links that you can get, are one way links. These links are where you are not linking back to someones website but they are linking to yours.
This is good, as it shows that that website links your website/services and without there being a link back from your website. It shows that they trust you and that there is not exchange.

One way links are liked alot more by search engines. The search engines trust these types of links more.