In general, you are better off targeting keyword phrases, and not single words.
For instance, if you are in Website Design, you would not use "Website" as a keyword.
WHY?
This is because if you went to Google or another search engine, and typed in "Website"... There would be too many results which are more relevant than yours.
Phrases are good, because you could use the words, "Website Design", "Website Development", "Website Designer" ETC...
This is better to do, than using one word keywords, because you have more chance in the search engines with phrases, than you do with single keywords.
Warning!
When you are working on your keywords, do not stuff them into the page, tags, or alt tags. Keep them evened out.
Do NOT stuff them in, keep everything in proportion and do your best to make sure you do a little research on your competition first.
Showing posts with label keywords. Show all posts
Showing posts with label keywords. Show all posts
Check out your competition!
When you are starting your search engine optimization campaign, you must take a look at what keywords your direct and in-direct competition are using.
Do some research on your competitors and check how they have laid things out, see how many links go back to their website and where from. (If they link to them, they might link to you).
Make sure that you do not just copy their content; trawl through their source code and see what makes their website tick... (Please be aware that if they have a site built on PHP then you may not see everything within the code)
Use their own tactics against them, but do various pieces of research and get the upper hand on them in order to win.
Do some research on your competitors and check how they have laid things out, see how many links go back to their website and where from. (If they link to them, they might link to you).
Make sure that you do not just copy their content; trawl through their source code and see what makes their website tick... (Please be aware that if they have a site built on PHP then you may not see everything within the code)
Use their own tactics against them, but do various pieces of research and get the upper hand on them in order to win.
How to get a good ranking on the Search Engine Results Pages?
In order to get a good rank or position here; you need to first choose the keyword, or set of keywords which you would like to rank well with.
Now that you have those keywords in mind, you can start to work a little more on optimizing your website so that the Search Engine picks up those keywords.
Take a look at your URL (Your web address)…
For best results, you should have at least one of your keywords here.
If you have not got a domain yet, try to get one or two keywords within it; but remember that it needs to be easy to remember and use.
Working with your page content is the next step and at this point you should be thinking about re-writing some of the content on your website, so that it contains a few keywords but still makes sense and is not just stuffed with them!
Make sure that you use good keywords within your internal linking, as Search Engines look for these also and tell them a little more about your web sites content.
Get some back links because these are very important in making your get a good position on the Search Engine Results Page. (One way links are better than exchanges)
The best way to do this is through Forums; Blog’s and Article websites. But do not post in irrelevant posts or just place them randomly.
Make sure they have a reason there, something relevant with the conversation.
Now that you have those keywords in mind, you can start to work a little more on optimizing your website so that the Search Engine picks up those keywords.
Take a look at your URL (Your web address)…
For best results, you should have at least one of your keywords here.
If you have not got a domain yet, try to get one or two keywords within it; but remember that it needs to be easy to remember and use.
Working with your page content is the next step and at this point you should be thinking about re-writing some of the content on your website, so that it contains a few keywords but still makes sense and is not just stuffed with them!
Make sure that you use good keywords within your internal linking, as Search Engines look for these also and tell them a little more about your web sites content.
Get some back links because these are very important in making your get a good position on the Search Engine Results Page. (One way links are better than exchanges)
The best way to do this is through Forums; Blog’s and Article websites. But do not post in irrelevant posts or just place them randomly.
Make sure they have a reason there, something relevant with the conversation.
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