What is SERP?

SERP stands for search engine results page, and is the listing of web pages returned by a search engine in response to a keyword query. These results normally include a list of web pages with their titles, a link to the page, and a short description showing some of the keywords that have been matched with the content within the page. A SERP may refer to a single page of links returned, or to the set of all links returned for a search query.

What is Search Engine Optimization?

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via search results. In most cases, the top search results usually mean that those pages have a higher Rank than the others.
Usually the higher the site is in the search results mean that more of those searchers will visit that site.
Search Engine Optimization (SEO), can also target different kinds of search which can include image Searches, Local Search Results, Subject Related Search Results and many more.